On today's show, we have Amy Cueva and Amy Bucher of Madpow.
Take one-part cutting-edge motivational science, add in a strong dash of design psychology, a high level of insight & innovative design...and round it off with 80 strongly-skilled and passionate professionals.
And you have Mad*Pow, a market-leading design company that has worked with the top names in healthcare - including CVS Health, Harvard Pilgrim and even the CDC.
This show episode was so chock full of great information, that it became the first ever 2-part interview series I have done!
๐ถ How 'motivational science' and 'design psychology' are changing the world of patient experience and engagement.
๐ถ Blending creative processes with scientific methods to deliver unique solutions
๐ถ The framing strategy of today's healthcare companies to deflect 'pricing'
๐ถ Why persuasion is highly overrated in behavior change
๐ถ Collaboration as the 'new' innovation
๐ถ Engagement differences - pharma, payers, and providers
And so much more!